Press Release


AVnu Alliance Drives Automotive Technology with New Members

Hyundai (Hyundai Motor), Renesas Electronics, and Texas Instruments join AVnu Alliance

Beaverton, Ore., June 6, 2011 – AVnu Alliance, an industry forum dedicated to the advancement of the audio/video bridging (AVB) standards, is pleased to welcome three new promoter members from the automotive industry—Hyundai (Hyundai Motor), Renesas Electronics, and Texas Instruments.

“AVnu Alliance is very proud to welcome Hyundai (Hyundai Motor), Renesas Electronics, and Texas Instruments to the alliance.  Hyundai (Hyundai Motor) is a recognized for their engineering excellence and deep system knowledge, and Renesas Electronics and TI are very experienced as top-tier automotive silicon suppliers. Together they will be welcome additions within our automotive working groups,” states Rick Kreifeldt, chairman of AVnu Alliance and VP Global Automotive Research and Innovation at HARMAN.  “We look forward to an exciting shared vision for AVB within the car.”

"We at Renesas Electronics, with our extensive experience in microcontroller businesses for the automotive industry, are excited to be members of the AVnu Alliance for upcoming in-vehicle innovations,” states Hiroaki Kaneko, general manager of Automotive Systems Division, Renesas Electronics Corporation.  “The automotive industry has introduced and adopted several network technologies, and now there is a need for a network that could serve converged communication in a vehicle. The AVB technology, along with other 802.1 standards, provides a high-bandwidth, real-time, fault-tolerant, and secure network, which meets the anticipated future in-vehicle system requirements.”

Brad Ballard, marketing manager, Audio and Infotainment BU, Texas Instruments adds, "Texas Instruments has a broad market presence enabling entertainment electronics in consumer and automotive products. Both segments are seeing significant growth in media shared over high data-rate networks. TI hopes to increase performance and ease-of-use of networked devices by participation in the open standards process through its membership in the AVnu Alliance.”

The AVnu Alliance has recently posted a contributed whitepaper titled “Requirements for Automotive AVB System Profiles” coauthored by Renesas Electronics, Toyota, Broadcom, and NEC Engineering. Learn more by visiting:

About AVnu Alliance
AVnu Alliance is an industry forum dedicated to the advancement of professional-quality audio video by promoting the adoption of the IEEE 802.1 Audio Video Bridging (AVB) standards over various networking link-layers. The organization creates compliance test procedures and processes that ensure AVB interoperability of networked A/V devices, helping to provide the highest quality streaming A/V experience. The Alliance promotes awareness of the benefits of AVB technologies and intends to collaborate with other organizations and entities to make use of this work in their respective efforts to provide a better end-user A/V experience.

The Alliance is focused on applications of these technologies in the automotive, consumer electronics, and professional A/V markets. More information can be found on the AVnu Alliance website at

AVnu and AVnu Alliance are trademarks or registered trademarks of AVnu Alliance.