Press Release


AVnu Alliance to Promote Audio Video Bridging (AVB) at Integrated Systems Europe

BEAVERTON, Ore., January 25, 2011 – Today, AVnu Alliance™ announces that it will host a panel discussion and demonstrate a multi-vendor AVB system at the Integrated Systems Europe (ISE) show February 1st-3rd in Amsterdam. The panel discussion entitled “Theory to Application - AVB in Real-World System Design and Application” will be held on February 1st at 4:00 pm in the ISE Theatre in Hall 10 of the RAI convention center. The panel will showcase Audio Video Bridging (AVB) technology, which has been chosen as one of three finalists for “Breakthrough Technology of the Year” by InAVate Magazine.

AVnu Alliance is a group of industry leading companies dedicated to promoting the emerging AVB networking standards across automotive, consumer electronics and professional A/V markets. AVB synchronizes the rendering of audio and video streams within microseconds of each other, with low latency, and protects media traffic against network congestion, allowing users to construct affordable, high performance professional quality media networks.

At the alliance’s ISE pavilion (stand 6H136), Avid, Harman, Lab X Technologies, Meyer Sound, and XMOS will demonstrate products which utilize AVB networking technology.

“We are excited about this opportunity to educate market stakeholders on the potential of AVB, as we expand our organization’s influence and prepare the industry for the standards’ widespread adoption,” said Rick Kreifeldt, Chairman and President of AVnu Alliance. “After a strong showing in 2010 in technological progress and new member development, 2011 promises to be an exceptional year and ISE is the perfect venue to showcase Audio Video Bridging technology."

About AVnu Alliance
AVnu Alliance is an industry forum dedicated to the advancement of professional-quality audio video by promoting the adoption of the IEEE 802.1 Audio Video Bridging (AVB) standards over various networking link-layers. The organization creates compliance test procedures and processes that ensure AVB interoperability of networked A/V devices, helping to provide the highest quality streaming A/V experience. The Alliance promotes awareness of the benefits of AVB technologies and intends to collaborate with other organizations and entities to make use of this work in their respective efforts to provide a better end-user A/V experience.

The Alliance is focused on applications of these technologies in the automotive, consumer electronics and professional A/V markets. More information can be found on the AVnu Alliance Web site at

 AVnu and AVnu Alliance are trademarks or registered trademarks of AVnu Alliance.